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Nos meilleurs soins pour lui!

Our best care for him!

by advertising ezshop in News

Our best care for him!


From hair care to styling and beard care, discover the essentials from our flagship men's lines Suavecito, American Crew, Reuzel, Layrite, Henri & Victoria and STMNT Grooming Goods!

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Today's man is more concerned than ever about his personal care routine! Why? It could be caused by the resurgence of barbering services or by the greater freedom for men to give as much importance to their appearance as anyone else... In any case, man's care is clearly booming!

As for us, we're huge supporters and we want all men to be able to find professional grooming products that suit their needs and benefit from a maintenance routine that meets their needs. With this in mind, we're sharing our favorite products for him!

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La marque sur mesure pour lui : STMNT Grooming Goods!

The tailor-made brand for him: STMNT Grooming Goods!

The tailor-made brand for him: STMNT Grooming Goods! STMNT Grooming Goods is a unique brand powered by the knowledge and artistry of top barbers. In this article, learn more about the brand and its essential products for today's man! Share this article What is STMNT? Fueled by the expertise of the greatest and most talented barbers, the STMNT Grooming Goods brand doesn't just offer products. In fact, it aims to reinvent the standards of men's hairdressing by offering the opportunity to identify with a community and its values. At STMNT, it's good to assert yourself in an authentic, dynamic, and bold way! The brand's founding team is made up of three professional barbers: Julius Arriola, Sofie Pok, and Miguel Gutierrez. Creative by nature, the three professionals came together to combine their ideas and knowledge of the barbering industry. Their shared passion resulted in products that push the boundaries of men's hairstyling. To ensure they truly conveyed their expertise, they tested the product formulas themselves until they were 100% satisfied with the results. The result of this unique collaboration? Three distinct collections of styling products accompanied by an assortment of five daily care products! Fragrances and their creators For those of you whose product scent is of paramount importance, here are the signature fragrances of the three STMNT Grooming Goods collections: Julius Cvesar Signature scent: Notes of coconut, sandalwood and orris StayGold by Sofie Pok Signature fragrance: Citrus and peppermint notes, aquatic and woody notes Nomad Barber Signature scent: Fresh blend of spicy, woody and lavender notes A team favorite, the STMNT Grooming Goods brand definitely stands out on our shelves. From effective formulas to intoxicating scents, the versatility of the products offered and their beautiful packaging, we have to admit that the line has everything to please men. Read on to shop STMNT must-haves and discoveries!

Le rasage traditionnel : avantages et techniques

Traditional shaving: advantages and techniques

Traditional shaving: advantages and techniques What if we went back to the days of the first barbershops for a few moments? No, you're not dreaming, traditional shaving is making a comeback! These days, more and more men and women are ditching disposable razors in favor of safety razors. Easier than it sounds, learn how to shave with a safety razor, but first, discover the benefits of traditional shaving! Share this article In this article The choice of material Pre-shave Skin protection Shaving Techniques Aftershave Hydration Equipment maintenance There are a host of benefits to swapping your old disposable razor for a safety razor. First and foremost, this type of razor is better for the environment. Made with materials like chrome, graphite, zinc, and brass, safety razors are strong, sturdy, and durable tools. Therefore, you don't have to spend every month to get one. Obviously, they require a larger initial investment. However, just a few months later, you'll find that you've recouped your initial investment. In fact, a pack of disposable razors costs, on average, $10 and only lasts a few weeks, unlike a safety razor, which costs, on average, $30 to $75 and lasts forever when properly cared for. Unlike disposable razors, the safety razor has only one blade and is therefore much less irritating to the skin. Moreover, when used properly, the safety razor prevents the appearance of ingrown hairs and limits skin irritation. Also, did you know that the safety razor does not cause hair clogs like a disposable razor? Indeed, since the razor blade rests directly on the comb, the hairs and soap are directed towards the blade, thus avoiding blocking the razor head. Although more popular with men, safety razors are also suitable for women! Their elongated handle and grip make them perfect for shaving legs and underarms in the shower. In short, by simply changing your shaving accessories, we save money, reduce our environmental impact and protect our skin! Traditional shaving in stages Now here are the steps to shaving with a safety razor without hassle: Step 1: Choose the right equipment The first step when making the switch to traditional shaving is to make sure you have all the necessary equipment. Here are the accessories and products you'll need to shave: A safety razor and blades A badger A pre-shave oil or cream A shaving cream or soap A bowl An aftershave (foam, balm or lotion) Step 2: Prepare the skin This step is crucial to ensure a comfortable and painless experience. First, to make shaving easier, you need to open your pores. Cleanse your skin with warm water or wrap the shaving area in a warm towel and let it sit for a few minutes. In addition to opening your pores, the heat helps soften the hairs. Afterward, gently dry your skin and apply a pre-shave conditioner to the area you want to shave. The pre-shave conditioner will make it easier for the blade to glide over your skin. Shop Pre-Shave Care Step 3: Protect the skin Now that the skin is ready to be shaved, it's time to get down to business. Place a small amount of your shaving cream (about the size of a walnut) in the bowl and, using your shaving brush, whisk it to the right consistency. When you lift the brush from the mixture, a soft peak should form. Your mixture is now ready. If you prefer to use shaving soap, the process is almost the same. However, before whisking the mixture into the bowl, you'll need to make circular motions with your brush for 1 minute to capture as much soap as possible. Once the brush is full of soap, whisk it into your bowl. Once the mixture is complete, apply it to the area you want to shave using your brush. Step 4: Shave in 3 steps After applying shaving cream or soap to your skin, run your razor once in the direction of hair growth. Then, run the razor again, but this time in the opposite direction. Finish shaving by running the razor at a 30- to 45-degree angle. It is essential to replenish the lather before each new stroke. Furthermore, there is no need to apply pressure to the razor to achieve the best results. Simply glide it over your skin, and its weight will do all the work. Step 5: Close the skin pores Once all your hair is shaved, rinse your face thoroughly with cold water to close your pores. Closing your pores helps prevent infections. You can also use aftershave to speed up the healing process. Shop aftershave care Step 6: Moisturize the skin Finally, apply a moisturizing cream or balm to your skin to prevent burning and tightness. Shop Skin Care Step 7: Clean the equipment Once your shaving session is finished, it is important to clean and, above all, dry your equipment thoroughly to avoid oxidation and the appearance of mold and bacteria. There you go, you are now ready to go!

Tout savoir sur l’entretien de la barbe!

Everything you need to know about beard care!

Everything you need to know about beard care! Without spending hours in the bathroom, we believe four basic steps are enough to promote a healthy-looking beard while avoiding itching, dandruff, and coarse hair. In this article, we'll explain this quick and effective guide in four small steps, plus offer some suggestions for beard tools and products to make it even easier. Share this article In this article Beard trimming Frequent cleaning Hydration and nutrition Brushing the hair For the mustachioed man Appointment to the barber Whether it's short, long, and dense, sparse, freshly shaved, or even a mustache, wearing a beard is unique to each individual. The possibilities are endless, and so are the grooming routines! The key is to understand that no matter what style you sport when it comes to facial hair, it's essential to pay special attention to its maintenance. One guide, four steps Step 1: Trim and shape your beard regularly. Whether you opt for a 3-day beard, a short beard, or a longer beard, trimming helps keep your facial hair looking neat. By regularly updating the length, density, and contours of your beard, you'll increase your chances of maintaining it easily. That's right! The more diligent you trim, the happier your hair and the healthier your beard. Discover our complete range of men's barber tools right here . Step 2: Cleanse your beard and skin thoroughly Hair is hair! If you clean your head daily, then why shouldn't your beard hair get the same treatment? Plus, there's no point hiding anything: beards are a highly sought-after breeding ground for bacteria, microbes, and all sorts of dirt, like those left behind by food. In short, all of this makes this step all the more necessary and important. By cleaning your beard, you're also allowing your skin to enjoy a cleaner, healthier environment.

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