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Men's needs and concerns
Beard
Hair
Body
Skin
Solution
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Face Cleansing and Purification
Remove impurities, excess sebum, and pollution residues. For clear, fresh, and balanced skin.
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Face Hydration and Nutrition
Restore skin comfort, strengthen the skin barrier, and prevent dehydration. For supple and revitalized skin.
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Sensitive, Problematic, and Redness-Prone Skin
Treat imperfections, blemishes, enlarged pores, and shine. For healthier and more even skin.
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Skin Aging
Soothe irritation, reduce redness, and strengthen skin tolerance. For calmer and more resilient skin.
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Sun Protection and Environmental Defense
Smooth wrinkles, firm the skin, and improve elasticity. For more toned and radiant skin.
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Targeted Eye and Lip Care
Protect the skin from UV rays, prevent premature aging and pigmentation spots. For effective daily defense.
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Beard Growth and Density
Stimulate growth, fill sparse areas, and strengthen follicles. For a fuller and more even beard.
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Beard Hydration and Nutrition
Soften hairs, nourish deeply, and prevent dryness. For a soft and pleasant-to-touch beard.
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Beard Styling and Grooming
Structure, tame, and style your beard. For a neat and confident look.
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Beard Cleaning and Hygiene
Remove impurities, cleanse without irritation, and keep a fresh beard. For impeccable daily hygiene.
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Beard Shaving and Contour Maintenance
Define lines, maintain shaved areas, and avoid irritation. For a well-shaped and controlled beard.
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Beard Itch and Dandruff
Soothe the skin under the beard, remove flakes, and reduce discomfort. For a healthy and comfortable beard.
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Hair Loss and Density
Stimulate growth, slow down hair loss, and strengthen hair density. For visibly stronger and thicker hair.
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Scalp Issues
Regulate excess sebum, soothe itching, and eliminate dandruff. For a healthy and balanced scalp.
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Hair Hydration and Nutrition
Nourish the hair fiber, restore flexibility, and prevent breakage. For soft, shiny, and strong hair.
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Hair Styling and Grooming
Structure, shape, and hold your hairstyle according to your style. For a polished look from morning to night.
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Hair Coloring and Gray Hair Camouflage
Tint, even out, or conceal gray hair naturally. For a fresh and confident appearance.
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Hair Protection and Repair
Protect hair from external aggressions and repair damage. For revitalized and strengthened hair.
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Body Hygiene
Clean effectively without irritating the skin, maintaining a long-lasting fresh feeling.
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Sweat and Odor Control
Regulate perspiration, neutralize odors, and stay confident all day.
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Hair Removal and Body Hair Management
Reduce, maintain, or style body hair according to your preferences.
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Body Skin Hydration and Nutrition
Nourish, soften, and strengthen the skin barrier to prevent dryness.
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Hand and Foot Care
Protect, repair, and care for the most stressed areas of the body.
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Wellness and Recovery
Relax muscles, promote recovery, and improve physical comfort.
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Nettoyage et purification du visage
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Hydratation et nutrition du visage
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Peaux sensibles, à problèmes et sujettes aux rougeurs
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Vieillissement de la peau
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Protection solaire et défense environnementale
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Vieillissement de la peau
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Our blogs
Check out our latest articles for expert advice, trends, and tips on hair care, styling, and more!
Our best care for him!
Our best care for him! From hair care to styling and beard care, discover the essentials from our flagship men's lines Suavecito, American Crew, Reuzel, Layrite, Henri & Victoria and STMNT Grooming Goods! Share this article Today's man is more concerned than ever about his personal care routine! Why? It could be caused by the resurgence of barbering services or by the greater freedom for men to give as much importance to their appearance as anyone else... In any case, man's care is clearly booming! As for us, we're huge supporters and we want all men to be able to find professional grooming products that suit their needs and benefit from a maintenance routine that meets their needs. With this in mind, we're sharing our favorite products for him!
The tailor-made brand for him: STMNT Grooming Goods!
The tailor-made brand for him: STMNT Grooming Goods! STMNT Grooming Goods is a unique brand powered by the knowledge and artistry of top barbers. In this article, learn more about the brand and its essential products for today's man! Share this article What is STMNT? Fueled by the expertise of the greatest and most talented barbers, the STMNT Grooming Goods brand doesn't just offer products. In fact, it aims to reinvent the standards of men's hairdressing by offering the opportunity to identify with a community and its values. At STMNT, it's good to assert yourself in an authentic, dynamic, and bold way! The brand's founding team is made up of three professional barbers: Julius Arriola, Sofie Pok, and Miguel Gutierrez. Creative by nature, the three professionals came together to combine their ideas and knowledge of the barbering industry. Their shared passion resulted in products that push the boundaries of men's hairstyling. To ensure they truly conveyed their expertise, they tested the product formulas themselves until they were 100% satisfied with the results. The result of this unique collaboration? Three distinct collections of styling products accompanied by an assortment of five daily care products! Fragrances and their creators For those of you whose product scent is of paramount importance, here are the signature fragrances of the three STMNT Grooming Goods collections: Julius Cvesar Signature scent: Notes of coconut, sandalwood and orris StayGold by Sofie Pok Signature fragrance: Citrus and peppermint notes, aquatic and woody notes Nomad Barber Signature scent: Fresh blend of spicy, woody and lavender notes A team favorite, the STMNT Grooming Goods brand definitely stands out on our shelves. From effective formulas to intoxicating scents, the versatility of the products offered and their beautiful packaging, we have to admit that the line has everything to please men. Read on to shop STMNT must-haves and discoveries!
Traditional shaving: advantages and techniques
Traditional shaving: advantages and techniques What if we went back to the days of the first barbershops for a few moments? No, you're not dreaming, traditional shaving is making a comeback! These days, more and more men and women are ditching disposable razors in favor of safety razors. Easier than it sounds, learn how to shave with a safety razor, but first, discover the benefits of traditional shaving! Share this article In this article The choice of material Pre-shave Skin protection Shaving Techniques Aftershave Hydration Equipment maintenance There are a host of benefits to swapping your old disposable razor for a safety razor. First and foremost, this type of razor is better for the environment. Made with materials like chrome, graphite, zinc, and brass, safety razors are strong, sturdy, and durable tools. Therefore, you don't have to spend every month to get one. Obviously, they require a larger initial investment. However, just a few months later, you'll find that you've recouped your initial investment. In fact, a pack of disposable razors costs, on average, $10 and only lasts a few weeks, unlike a safety razor, which costs, on average, $30 to $75 and lasts forever when properly cared for. Unlike disposable razors, the safety razor has only one blade and is therefore much less irritating to the skin. Moreover, when used properly, the safety razor prevents the appearance of ingrown hairs and limits skin irritation. Also, did you know that the safety razor does not cause hair clogs like a disposable razor? Indeed, since the razor blade rests directly on the comb, the hairs and soap are directed towards the blade, thus avoiding blocking the razor head. Although more popular with men, safety razors are also suitable for women! Their elongated handle and grip make them perfect for shaving legs and underarms in the shower. In short, by simply changing your shaving accessories, we save money, reduce our environmental impact and protect our skin! Traditional shaving in stages Now here are the steps to shaving with a safety razor without hassle: Step 1: Choose the right equipment The first step when making the switch to traditional shaving is to make sure you have all the necessary equipment. Here are the accessories and products you'll need to shave: A safety razor and blades A badger A pre-shave oil or cream A shaving cream or soap A bowl An aftershave (foam, balm or lotion) Step 2: Prepare the skin This step is crucial to ensure a comfortable and painless experience. First, to make shaving easier, you need to open your pores. Cleanse your skin with warm water or wrap the shaving area in a warm towel and let it sit for a few minutes. In addition to opening your pores, the heat helps soften the hairs. Afterward, gently dry your skin and apply a pre-shave conditioner to the area you want to shave. The pre-shave conditioner will make it easier for the blade to glide over your skin. Shop Pre-Shave Care Step 3: Protect the skin Now that the skin is ready to be shaved, it's time to get down to business. Place a small amount of your shaving cream (about the size of a walnut) in the bowl and, using your shaving brush, whisk it to the right consistency. When you lift the brush from the mixture, a soft peak should form. Your mixture is now ready. If you prefer to use shaving soap, the process is almost the same. However, before whisking the mixture into the bowl, you'll need to make circular motions with your brush for 1 minute to capture as much soap as possible. Once the brush is full of soap, whisk it into your bowl. Once the mixture is complete, apply it to the area you want to shave using your brush. Step 4: Shave in 3 steps After applying shaving cream or soap to your skin, run your razor once in the direction of hair growth. Then, run the razor again, but this time in the opposite direction. Finish shaving by running the razor at a 30- to 45-degree angle. It is essential to replenish the lather before each new stroke. Furthermore, there is no need to apply pressure to the razor to achieve the best results. Simply glide it over your skin, and its weight will do all the work. Step 5: Close the skin pores Once all your hair is shaved, rinse your face thoroughly with cold water to close your pores. Closing your pores helps prevent infections. You can also use aftershave to speed up the healing process. Shop aftershave care Step 6: Moisturize the skin Finally, apply a moisturizing cream or balm to your skin to prevent burning and tightness. Shop Skin Care Step 7: Clean the equipment Once your shaving session is finished, it is important to clean and, above all, dry your equipment thoroughly to avoid oxidation and the appearance of mold and bacteria. There you go, you are now ready to go!
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