{"product_id":"shampoing-neutralisant-et-raviveur-declat-silver","title":"Silver Neutralising and Brightening Shampoo","description":"\u003ch2\u003eSilver Neutralising and Brightening Shampoo\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Professionnel's Silver Neutralising and Brightening Shampoo is the secret to dazzling silver hair. Enriched with purple pigments and magnesium acetate, it neutralizes unwanted yellow reflections while providing shine and softness. Its professional formula, suitable for all hair types, deeply revitalizes and preserves natural color, for silvery hair that shines with health and beauty.\u003c\/p\u003e\n\u003ch2\u003eHair types\u003c\/h2\u003e\n\u003cp\u003eFor gray and white hair\u003c\/p\u003e\n\u003ch2\u003eAdvantages\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly neutralizes unwanted yellow reflections\u003c\/li\u003e\n\u003cli\u003eBeautify gray and white tones\u003c\/li\u003e\n\u003cli\u003eRevives the shine of highlights\u003c\/li\u003e\n\u003cli\u003eIncreases softness and suppleness\u003c\/li\u003e\n\u003cli\u003eEnhances shine to hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\n\u003cp\u003eApply evenly to wet hair.\u003c\/p\u003e\n\u003cp\u003eMassage gently in small circles, focusing on the scalp.\u003c\/p\u003e\n\u003cp\u003eRinse for a long time, then a few seconds with cold water to reveal the shine.\u003c\/p\u003e\n\u003cp\u003eContinue with L’Oréal Professionnel Silver or Metal Detox Conditioner.\u003c\/p\u003e\n\u003cp\u003eWith each application, hair shines and becomes softer.\u003c\/p\u003e\n\u003ch3\u003eIngredients and their benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMagnesium Acetate:\u003c\/strong\u003e Is a mineral known for its strengthening properties. It helps to strengthen the internal structure of the hair, thus making it more resistant to external aggressions and breakage. By strengthening the hair fiber, magnesium contributes to better reflection of light, thus giving hair a natural and healthy shine. In addition, it helps maintain optimal hydration of the hair, making it more supple and lighter. It thus prevents the appearance of frizz and facilitates styling.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eViolet Pigments:\u003c\/strong\u003e They help protect the natural color of white and gray hair by preventing oxidation and yellowing. They neutralize unwanted yellow reflections that can appear on the hair, returning it to a pure and luminous silver shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe 1500ml format pump is not included.\u003c\/strong\u003e To get it, add the following code in the search bar. \u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"(300ml\/10.14oz)","offer_id":52999337640230,"sku":"CC0000029361","price":30.9,"currency_code":"CAD","in_stock":true},{"title":"(500ml\/16.9oz)","offer_id":52999337672998,"sku":"CC0000029362","price":37.9,"currency_code":"CAD","in_stock":true},{"title":"(1500ml\/50.7oz)","offer_id":52999337705766,"sku":"CC0000029437","price":60.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8624\/0294\/files\/3474636974269-loreal-silver-shampoo-500ml.jpg?v=1778860228","url":"https:\/\/bladesbarbier.com\/en\/products\/shampoing-neutralisant-et-raviveur-declat-silver","provider":"Blades Barbier","version":"1.0","type":"link"}