{"product_id":"american-crew-shampoing-pre-coiffant-boucles-forming-pre-styling-cleanser-nettoie-equilibre-et-prepare-les-boucles","title":"Forming Pre-Styling Cleanser (250ml\/8.4oz)","description":"\u003ch2\u003eAmerican Crew - Forming Defining Pre‑Styling Shampoo\u003c\/h2\u003e\n\u003cp\u003eThe Forming Pre‑Styling Cleanser by American Crew is a technical shampoo designed to prepare the hair for styling while helping to balance the scalp. Its cleansing formula effectively removes buildup and impurities while creating the ideal foundation to define curls and enhance the performance of styling products.\u003c\/p\u003e\n\u003cp\u003eIt is particularly suited for wavy or curly hair that needs more definition and control, while maintaining flexibility and hydration. Its fresh and modern signature fragrance leaves the hair clean, light, and ready to be styled.\u003c\/p\u003e\n\u003ch2\u003eHair Type\u003c\/h2\u003e\n\u003cp\u003eFor wavy to curly hair lacking definition or control\u003c\/p\u003e\n\u003ch2\u003eAdvantages\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePre‑styling cleanse:\u003c\/strong\u003e Removes product buildup and impurities while preparing the hair for styling\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDefining effect:\u003c\/strong\u003e Helps shape curls and improve their natural definition\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eScalp balance:\u003c\/strong\u003e Helps maintain a healthy scalp without excess oil or dryness\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStyling optimization:\u003c\/strong\u003e Improves the hold and performance of styling products applied afterward\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eControlled flexibility:\u003c\/strong\u003e Maintains natural movement while making styling easier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFragrance\u003c\/h2\u003e\n\u003cp\u003eThe Modern Aromatic fragrance delivers a fresh and contemporary signature typical of American Crew. It opens with refined aromatic notes inspired by lavender and botanicals, evolving into a clean and slightly green base.\u003c\/p\u003e\n\u003cp\u003eThis balanced composition offers a natural and modern freshness, perfectly suited for flexible and controlled styling.\u003c\/p\u003e\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair\u003c\/li\u003e\n\u003cli\u003eMassage gently into the scalp to create a lather\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary\u003c\/li\u003e\n\u003cli\u003eUse before applying styling products to improve definition and control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients and their benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eGentle cleansing agents:\u003c\/strong\u003e Remove buildup and impurities while respecting the scalp\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHydrating agents:\u003c\/strong\u003e Help maintain essential moisture for soft, defined curls\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDefining polymers:\u003c\/strong\u003e Support the formation and hold of natural curls\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBalancing agents:\u003c\/strong\u003e Help promote a healthy scalp, essential for optimal styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTip\u003c\/h2\u003e\n\u003cp\u003eFor well-defined and natural-looking curls, use this shampoo with a styling product from the Forming range. Apply the styling product to slightly damp hair to maximize definition while maintaining flexibility and movement.\u003c\/p\u003e\n\u003cp\u003eMade in the United States\u003c\/p\u003e\n\u003cp\u003e\u003ciframe height=\"336\" width=\"600\" src=\"https:\/\/www.youtube.com\/embed\/sR9xEPZCNyU\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe height=\"336\" width=\"600\" src=\"https:\/\/www.youtube.com\/embed\/oZ-71oFrpUI\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"(250ml\/8.4oz)","offer_id":51927364501798,"sku":"CC0000041703","price":16.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8624\/0294\/files\/yfummrfatqrp03xpkruf.jpg?v=1768852509","url":"https:\/\/bladesbarbier.com\/en\/products\/american-crew-shampoing-pre-coiffant-boucles-forming-pre-styling-cleanser-nettoie-equilibre-et-prepare-les-boucles","provider":"Blades Barbier","version":"1.0","type":"link"}